he Famous Krystal Hamburger, known for its small, square size, steamed-in onion flavor and unrivaled 73-year heritage as a Southern icon, is sharing the small screen spotlight for the first time with its new, big burger, black angus brethren, the B.A. Burger, in a television advertising campaign launched today by The Krystal Company.
Each of the three spots (:30) in the campaign, entitled "Table Talk," begin with mouthwatering, close-up shots of both hamburgers as they take turns "talking" about the big taste that makes them uniquely Krystal and indulgently delicious. As the commercials draw to a close, the viewer finally sees the customer who has been holding the hamburgers and playfully putting words in their "mouth." "Our one-of-a-kind food with the big taste you can't get anywhere else has done the talking for us for more than 73 years now, and these commercials are a fun way to show our hamburgers doing just that, while driving home everything that makes the Famous Krystal Hamburger and our new B.A. Burger, with its 100% Black Angus chuck patty and eight premium toppings, the best in the business," said Fred Exum, chief executive officer, The Krystal Company.
The commercials were filmed primarily on location at a Krystal restaurant in Ocala, Fla. this past November and are a break from Krystal's popular, long-running series of reality-based commercials, which star real Krystal Lovers hamming it up in front of a two-way video prompter and sharing what they love about Krystal and its one-of-a-kind products.
"Our man-on-the-street commercials starring real Krystal Lovers have been extremely effective in promoting our core offerings like the Famous Krystal, the Krystal Chik and the Pup," explained Mike Williams, vice president of marketing, The Krystal Company. "But for a new product like the B.A. Burger, we decided to go a different route and produce spots that would position our new big burger offering alongside what every Krystal Lover knows best, the Famous Krystal Hamburger. They know that we've been making a great tasting burger for more than 70 years, and now we're letting them know that we are the place for big burger eaters too. Almost three quarters of a century practice has put us in a good position to make the world's greatest, black angus burger." "Table Talk" In the spot called "I Got it All," the Famous Krystal Hamburger is trying to tell the B.A. Burger that the fries want the salt, but the self-assured B.A. keeps interrupting, thinking that his all-beef Krystal counterpart wants to learn more about what makes him the best of the big burgers. The Famous Krystal starts off saying, "B.A. Burger, nice! Hey are you . . . " but the B.A. Burger stops him in mid-sentence to exclaim, ". . . a 100% Black Angus Chuck, Yeah!." Each time the Famous Krystal tries to finish his thought the B.A. Burger cuts in, boasting about how he is "the big burger alternative to the Krystal" and "got it all" like a toasted butter Kaiser roll and eight different toppings, but also acknowledging that the Krystal has the "steamed-in onion flavor" and "big taste that everyone has loved for over 70 years." Finally, the Famous Krystal stops the B.A.Burger and says, "Look superstar, we both have the big taste, but I'm talking about the salt. The fries want the salt." In "You're the Chuck Baby," it is the behemoth Double B.A. Burger, loaded with bacon and cheese and all the toppings, that is chatting it up with the Famous Krystal, with each taking turns complimenting the other before the Famous Krystal christens the Double B.A. with his very own nickname. "Look at you, you're a double dose, 100% Black Angus Chuck," admires the Krystal Burger. "But you've been everybody's favorite for over 70 years," notes the B.A. Burger, to which the Krystal responds, "But now when people crave a big burger they ain't got to play the field. They keep it home at Krystal." The Famous Krystal then declares "You're made out of the good stuff. Black Angus Chuck. You're the Chuck Baby. You're the Chuckster." Finally, in "One and Only," the Famous Krystal worries that her man will no longer be faithful because of the tempting, new B.A. Burger, but in the end, she realizes that the situation could be worse. "A man needs a big burger every now and then," the B.A. Burger explains to the Famous Krystal, who is concerned that her man has been cheating on her with another hamburger. The Famous Krystal replies, "But I thought I was his one and only." The two finally agree that "at least he's staying true to Krystal, and the Famous Krystal sums it up best, realizing "he could be with one of those skanky burgers across town." The B.A. Burger The centerpiece of the B.A. Burger is a 100% Black Angus chuck patty that is served hot off the grill on a toasted Kaiser roll. Each B.A. Burger is prepared to order fresh to meet each customer's preference. Fully loaded, the B.A. Burger is topped with diced grape tomatoes, crisp Romaine and iceberg lettuce, chopped onions, pickles, mustard, ketchup and mayonnaise. Customers also have the option to really maximize the flavor by adding bacon and cheese, and for real angus beef lovers, there is the wildly popular Double B.A. Burger with Bacon and Cheese.
The B.A. Burger and its partner in indulgence, the Double B.A. Burger with Bacon and Cheese, were first rolled out on a market-by-market basis in 2004, and in each new city, Krystal lovers began working them into their burger rotation, giving a big thumbs up to the premium black angus counterpart of their beloved square Krystal. While B.A. unquestionably stands for Black Angus, Krystal customers have suggested otherwise, speculating the initials stand for "one Bad [emailprotected]!%$# Burger" or calling it the burger with a "Bangin' Attitude." And on the Internet, the Krystal faithful have been spreading the word in chat rooms and blogs, declaring the B.A. Burger "phenomenal" and "positively the best." The Krystal Company Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand - and the great food, service, value and setting that it represents - has taken a prominent place in the South's cultural landscape. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has more than 420 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
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FAQs
Is a Krystal burger real meat? ›
The chain has occasionally expanded its menu to include larger burgers, such as the "Big Angus Burger", a full-size hamburger made of 100% Angus beef. Krystal is known for a diverse breakfast menu, which includes a made-to-order country breakfast, meat and egg sandwiches, and biscuits, as well as other items.
Did Krystal change their burgers? ›Krystal recognized soon enough that changes were in order if the brand was to make a comeback, and tackled the improvements to its menu. They innovated on their long-standing menu favorite Chik pretty early on in the chicken sandwich wars and created a Nashville Hot version of the crispy chicken slider.
What kind of meat are Krystal burgers? ›- Dehydrated onion.
- Ground beef.
- Water.
- Salt.
- Beef bouillon cube.
- Yellow mustard.
- Hamburger dill pickle slices.
- Dinner rolls (soft and fluffy)
In 2012 as the company celebrated its 80th birthday, the Krystal chain was sold and is now owned by Argonne Capital Group (some locations are franchises). The new owners are expanding Krystal aggressively, with the stated goal of reaching 500 restaurants in the next two years.
Does Krystal Steam their burgers? ›Chef Brandon answers your commonly asked Krystal questions.
What kind of mustard does Krystal use? ›The chain uses reconstituted dried onions, we skip that step by using fresh onions and save ourselves 30 minutes of prep time. Salt & Pepper – Use this to taste. Yellow Mustard – The chain uses just plain yellow mustard.
Why is Krystal's closing? ›Krystal, the fast-food chain known for its tiny, square hamburgers, will exit bankruptcy after it agreed to sell itself to a New York private equity fund. Dunwoody-based Krystal will keep most of its 300 locations open nationwide, although its new owner may choose to close some properties, according to court documents.
Does Krystal taste like White Castle? ›So if you want a sweet burger, go with White Castle, but for tangy and savory burgers, it's Krystal. The other major difference between the two is the bun, as Krystal feels fuller. However, some folks might prefer White Castle because of its juicy sweet taste, and it is also a few cents cheaper.
What happened to Krystal hamburgers? ›A federal bankruptcy judge this week has approved the sale of Krystal Corp. to one of its senior lenders in a deal valued at $48 million. Fortress Investment Group, which controlled some of the burger chain's debt, acquired the company with a $27 million credit bid and is assuming $21 million worth of liabilities.
What oil does Krystal use? ›POTATOES, PARTIALLY HYDROGENATED VEGETABLE SHORTENING (SOYBEAN OIL AND/OR CANOLA OIL) AND/OR PALM OIL AND/OR BEEF FAT, DISODIUM DIHYDROGEN PYROPHOSPHATE (TO PROMOTE COLOR RETENTION), DEXTROSE.
What is White Castle burgers made of? ›
Like regular hamburgers, White Castle hamburgers are made with ground beef, which is high in fat, protein and calories.
What is the oldest burger chain in the United States? ›There is no disputing it. The oldest hamburger restaurant chain in the United States is White Castle. The first White Castle restaurant opened in Wichita, Kansas, in 1921. The first McDonald's didn't open until 1948, by comparison.
How much was a White Castle burger in 1970? ›In 1970, your burger cost an average of $0.18.
How much is a sack full of crystals? ›| Food | Size | Price |
|---|---|---|
| 12 Krystal Sackful – Combo | $13.49 | |
| Krystal Burger – Only | 12 Pc. | $8.99 |
| Cheese Krystal Burger – Only | 12 Pc. | $10.99 |
| Krystal Burger – Only | 24 Pc. | $16.99 |
Krystal Franchise Cost / Initial Investment / Krystal Franchise Income. The franchise fee for a Krystal restaurant is $32,500. The total investment ranges from $900,000 to $1.3 million. A royalty fee of 4.5% of gross monthly receipts is paid to the company.
Did Krystal change their fries? ›Krystal is raising the bar on its fries with the test launch of new seasoned fries in Atlanta and Knoxville. A major upgrade from the quick-serve chain's previous fries, the new fries are thicker, crispier and perfectly seasoned with a blend of salt, pepper, garlic, paprika and other premium spices.
Which is older White Castle vs Krystal? ›That looks a lot like White Castle's food!" and you'd be right. That's partially because the first Krystal restaurant, which opened in 1932, was basically a rip-off of the earlier, already established White Castle. It's a part of Krystal history that the brand doesn't deny.
How much sodium is in a Krystal burger? ›Burger – One plain Krystal burger contains 130 calories, six grams of fat, and 330mg of sodium.
Do Krystal burgers have pickles? ›Krystal's like you know them - thin burger, tiny diced onions, grease on the inside of the bun, cheese, mustard and a pickle!
How much does a Krystal hamburger patty weigh? ›There are 130 calories in 1 burger (65 g) of Krystal Krystal Burger.
How much do White Castle burgers weigh? ›
According to Cooks Info, one pound of ground beef will make 18 White Castle hamburgers. That means they weigh 25 grams each, or just less than an ounce. Our recipe makes 16 sliders that weigh one ounce each.
Who bought out krystals? ›Fortress Investment Group acquired bankrupt Krystal for $48 million, according to Restaurant Business. Fortress, one of Krystal's senior lenders, bought the company with $27 million in debt and is assuming $21 million in liabilities.
Does White Castle put mustard on their burgers? ›It's German brown creamy mustard with just a wonderful hint of vinegar. SECRET INGREDIENT: If there is a secret ingredient to the White Castle Burger, it's not peanut butter, baby food (yuk), or liver (double yuk); it's in the onions. The onions have to be dried, and rehydrated before using.
Are White Castle burgers smaller? ›White Castle has reduced the size and thickness in their hamburger. The last time we visited, the sandwhich was all bun with a micro sized sliver of beef in the middle. They raised the prices and cut the portions.
Is White Castle good for you? ›While they're slightly higher in protein and fiber than Burger King and McDonald's, White Castle's burgers almost double the sodium of our healthiest pick. It's similar to Burger King's hamburger in size and numbers, but takes second because of its higher sodium content.
How many Krystal locations are there? ›Krystal has about 300 restaurants in 10 states, 182 of which employ 4,890 people and are operated by the company, restructuring officer Jonathan M. Tibus said in a court filing.
How many White Castles are there? ›White Castle is an American regional hamburger restaurant chain with 377 locations across 13 states, with its greatest presence in the Midwest and New York metropolitan area.
How old is Krystal burgers? ›The first Krystal location open in 1932 in Chattanooga, Tenn. The restaurant consisted of a 25-by-10 foot building that was prefabricated in Chicago before being transported to Tennessee. The first order placed at Krystal was for six "Krystal" hamburgers and a cup of coffee for 35 cents.
What oil does Wendy's use for fries? ›Wendy's fries will be made with 100% corn oil; Burger King's version will use soybean and cottonseed oils. Both chains will offer the reformulated fries by fall.
What's in Krystal's Chili? ›- 2 lbs ground beef.
- 1 (29 ounce) can tomato sauce.
- 2 (29 ounce) cans kidney beans (drained)
- 1 cup diced onion.
- 1⁄2 cup celery, diced.
- 3 medium tomatoes, chopped.
- 2 teaspoons cumin powder.
- 3 tablespoons chili powder (more if desired)
Does Burger King use peanut oil? ›
Burger King Claims that the fries are made with trans-fat-free vegetable oil and do not include any animal ingredients or peanut oil. Burger King is a worldwide hamburger fast food corporation based in the United States.
Is White Castle real meat? ›"It's called a Meat Horn." White Castle starts with a stack of 100% beef ("We call that a beef log," said Richardson) that then goes through the Meat Horn, which puts the holes in the log. The patties are then sliced and sent out to White Castles across the nation ready to be steamed.
Why does White Castle Make You Sick? ›You may get a sour stomach after eating White Castle sliders
About 30 minutes after they stuffed themselves, according to Liam, "we went out to his garden and we threw up together." Whether it's the dehydrated onions or the processed meat patties, White Castle sliders have a reputation for causing a sour stomach.
The frozen White Castle cheeseburgers are almost identical to their fresh counterparts, they both have the patented burger patties with five holes, a whole lot of onions, and a small slice of American cheese, in between a small bun.
How much did a McDonald's hamburger cost in 1948? ›They later shut it down and reopened it in 1948, with a pared-down menu of just nine items, including hamburgers (15 cents) cheeseburgers (19 cents) and drinks, such as coffee, Coca-Cola, and Orangeade, for 10 cents.
Who sells the most burgers in America? ›Unsurprisingly, McDonald's comes in at number one with over $40 billion in sales. Despite a scandal involving its former CEO, McDonald's still managed to significantly outsell its peers—the company made almost double that of the second-largest fast food chain, Starbucks.
How much did a Big Mac cost in 1975? ›1970s: 65 cents
A vintage McDonald's menu from the 1970s lists Big Macs for just 65 cents each. It's an especially good deal when you think about the fact that an order of fries cost 46 cents, almost as much as the sandwich. RELATED: The easy way to make healthier comfort foods.
The Big Mac Value Pack, precursor to today's Extra Value Meal, sold for $2.59 in 1985, which amounts to $6.09 in 2018. Even adjusted for inflation that's still not enough to buy the large Big Mac Extra Value Meal today, which sells for $8.
How much did a whopper cost in 1980? ›Meet the Whopper
Originally selling for 37 cents, the Whopper was born out of the desire to offer customers a bigger burger than competitors.
Are krystals hot dogs beef or pork? ›
served on krystals soft, square buns, the double krystal has two grilled, 100% usda all-beef burgers separated by a third slice of bun in the middle and topped with diced onions, mustard and two dill pickles on each individual burger patty.
What is in a Krystal scrambler? ›A hearty bowl stacked high with scrambled eggs, homemade grits, melted American cheese and savory sausage or crispy bacon, making this the perfect on-the-go breakfast.
What is a Krystal sackful? ›Sackfuls. Krystal offers hot, juicy goodness by the Sackful, in handy packs perfect for sharing or, if you're really hungry, just for yourself. All sackfuls are available as combos for an upcharge which adds 2 med fries or tots and 2 med drinks.
What kind of meat is Krystal burgers? ›The chain has occasionally expanded its menu to include larger burgers, such as the "Big Angus Burger", a full-size hamburger made of 100% Angus beef. Krystal is known for a diverse breakfast menu, which includes a made-to-order country breakfast, meat and egg sandwiches, and biscuits, as well as other items.
How much does Krispy Kreme franchise cost? ›Getting into a Krispy Kreme franchise is not inexpensive. Franchisees can expect to spend anywhere from $440,000 to $4.1 million in initial investment fees, depending on the type of store format they choose. In addition, franchisees can expect to pay 4.5% in net royalties, payable each week, according to its FDD.
Who started Krystal burgers? ›The Krystal Company was founded in the midst of the Great Depression by textile businessman R.B. Davenport, Jr. Inspired by White Castle, a fast-food hamburger business that preceded Krystal by 11 years, Davenport opened the first Krystal in 1932 on a busy street in downtown Chattanooga, Tennessee.
How many Krystal burgers can you eat? ›Food Features
They are tiny hamburgers, so it's okay to eat more than one. You try to aim for three, four at the most—too many Krystals is dangerous (More on that later).
POTATOES, PARTIALLY HYDROGENATED VEGETABLE SHORTENING (SOYBEAN OIL AND/OR CANOLA OIL) AND/OR PALM OIL AND/OR BEEF FAT, DISODIUM DIHYDROGEN PYROPHOSPHATE (TO PROMOTE COLOR RETENTION), DEXTROSE.
What are White Castle burgers made of? ›Like regular hamburgers, White Castle hamburgers are made with ground beef, which is high in fat, protein and calories.
Why are there 5 holes in White Castle burgers? ›There are holes in the meat patties
The crave-worthy sliders have five holes in the patties. According to CBS News, this is so the burger can be thoroughly cooked through faster without having to flip it over. The idea to incorporate these holes came from an employee suggestion back in 1954.
What is the most White Castle burgers eaten? ›
"He took the pickles off, and he'd put (the hamburgers) in the palm of his hand, bun and all, and squeeze it tight. He made them like a meatball." If the Antelope Club walls could talk one thing they'd say is: "Jug Eckert ate 102 White Castles." It was a bet in the mid-1970s.
How much is a sack full of crystals? ›| Food | Size | Price |
|---|---|---|
| 12 Krystal Sackful – Combo | $13.49 | |
| Krystal Burger – Only | 12 Pc. | $8.99 |
| Cheese Krystal Burger – Only | 12 Pc. | $10.99 |
| Krystal Burger – Only | 24 Pc. | $16.99 |
Chain filed bankruptcy in January after closing 44 stores. The company closed its dining rooms and limited operations due to the pandemic, but continued to serve customers via drive-thru and delivery.
What oil does Wendy's use for fries? ›Wendy's fries will be made with 100% corn oil; Burger King's version will use soybean and cottonseed oils. Both chains will offer the reformulated fries by fall.
What's in Krystal's Chili? ›- 2 lbs ground beef.
- 1 (29 ounce) can tomato sauce.
- 2 (29 ounce) cans kidney beans (drained)
- 1 cup diced onion.
- 1⁄2 cup celery, diced.
- 3 medium tomatoes, chopped.
- 2 teaspoons cumin powder.
- 3 tablespoons chili powder (more if desired)
"It's called a Meat Horn." White Castle starts with a stack of 100% beef ("We call that a beef log," said Richardson) that then goes through the Meat Horn, which puts the holes in the log. The patties are then sliced and sent out to White Castles across the nation ready to be steamed.
Why does White Castle Make You Sick? ›You may get a sour stomach after eating White Castle sliders
About 30 minutes after they stuffed themselves, according to Liam, "we went out to his garden and we threw up together." Whether it's the dehydrated onions or the processed meat patties, White Castle sliders have a reputation for causing a sour stomach.
The frozen White Castle cheeseburgers are almost identical to their fresh counterparts, they both have the patented burger patties with five holes, a whole lot of onions, and a small slice of American cheese, in between a small bun.
Are White Castle burgers made of liver? ›SECRET INGREDIENT: If there is a secret ingredient to the White Castle Burger, it's not peanut butter, baby food (yuk), or liver (double yuk); it's in the onions. The onions have to be dried, and rehydrated before using. THE PICKLE: Only one pickle per slider, please.
How much was a White Castle hamburger in 1970? ›In 1970, your burger cost an average of $0.18.
How much did a White Castle hamburger cost in 1921? ›
White Castle opened its first restaurant in Wichita, Kansas, in 1921 and sold its burgers for only 5 cents. During the 1930s prices increased slowly. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents.